Services

Guess work won’t work

Leaders are under pressure to create winning solutions actually work for the people they’re designed for.

So you do everything right. You build with heart, back with data, and deliver with purpose.

But sometimes, solutions don't land the way we want them to—especially solutions that involve people.

That’s because humans are complicated. Ambiguous. Often misunderstood.

Even the best strategy won’t land when we make assumptions.

That's when solutions stall, trust fades… and credibility takes a knock.

Guessing doesn’t work. Understanding does.

No more blind spots

Even the best strategies can fail when they’re built on half a picture.

We help organizations and businesses get the full story. The emotional, cultural, and practical forces shaping the people involved in or impacted by their solutions.

Whether it’s customers, teams, communities, or other stakeholders, we uncover the insight that shifts your thinking. Sharpens your decisions. And erases your blind spots.

Once you see what’s really happening, you can move with confidence.

Built in the Real World

We don’t do textbook insights. Ours is field-tested—in refugee camps, remote rural towns, health systems, hustling corporations, niche companies, and underperforming products.

We’ve worked where speed matters, and clarity just can’t wait. Our approach mixes intuition, behavioural science, and cultural depth.

From fixing what’s not working to building what’s never been done, we help you move from ambiguity to action.

How we help

Surface the human truths that matter

Reframe the problem and opportunity

Convert insights into action

Step back and ask the right questions

Stay with you to support implementation

  • “Little Fish has a knack for social complex problems. There is a way Little Fish organizes and makes sense of information to shed light on lived experiences and insights that help solve problems.

    Senior Researcher

  • “Little Fish can quickly dive into something and ask good questions, even without a full brief.”

    Innovation Manager

  • “Little Fish went above and beyond, mastering the synthesis, restricting the chaos, and making it make sense. Little Fish could see needs where we didn’t.”

    Program Lead

  • “Little Fish delivers to the end. The work is responsive, creative, practical and pragmatic. Really forward-looking, and service-oriented.”

    Program Quality Officer

  • “Little Fish distilled hard or clouded understanding into things that were really approachable and understandable.”

    Technical Advisor

If you're facing uncertainty about your solution—or your insight—now’s the time to act.

Know the unknown about what really shaping peoples choices and behaviours.

Explore your mission ↓

Who we empower

Social sector

For NPOs, NGOs, donors, and governments solving critical human challenges, we help you:

Private sector

For businesses, leaders, and innovators building meaningful market solutions, we help you: