
Services
Guess work won’t work
Across sectors, organizations are under mounting pressure to prove that their solutions truly work for the people they’re designed for.
But human needs are complex, ambiguous misunderstood. It’s easy to get things wrong.
That’s when solutions fail, adoption stalls, trust fades—and credibility takes a knock.
Get clarity to move with confidence
At Little Fish, we help organizations build solutions that matter more to people by surfacing the underlying insights others miss.
We’re a human insight consultancy that cuts through noise quickly to surface what really drives behaviour—clearly and credibly.
We surface impact-driven, reality-tested insights
Our approach was forged in the field of human crisis, where insights must land fast, or big consequences followed.
We blend intuitive sensemaking, behavioural science, and ethnographic depth to guide you from insight to action.
We've helped many clients in both the social and private sectors ask better questions, build sharper solutions, and move with confidence.
How we help
Surface the human truths that matter
Reframe the problem and opportunity
Convert insights into action
Step back and ask the right questions
Stay with you to support implementation
If you're facing uncertainty about your solution—or your insight—now’s the time to act.
Know the unknown about what really shaping peoples choices and behaviours.
Explore your mission ↓
Social Sector
For NPOs, NGOs, donors, and government solving human challenges
Private Sector
For businesses, leaders, and innovators building meaningful market solutions