Services

Guess work won’t work

Across sectors, organizations are under mounting pressure to prove that their solutions truly work for the people they’re designed for.

But human needs are complex, ambiguous misunderstood. It’s easy to get things wrong.

That’s when solutions fail, adoption stalls, trust fades—and credibility takes a knock.

Get clarity to move with confidence

At Little Fish, we help organizations build solutions that matter more to people by surfacing the underlying insights others miss. 

We’re a human insight consultancy that cuts through noise quickly to surface what really drives behaviour—clearly and credibly.

We surface impact-driven, reality-tested insights

Our approach was forged in the field of human crisis, where insights must land fast, or big consequences followed.

We blend intuitive sensemaking, behavioural science, and ethnographic depth to guide you from insight to action.

We've helped many clients in both the social and private sectors ask better questions, build sharper solutions, and move with confidence.

How we help

Surface the human truths that matter

Reframe the problem and opportunity

Convert insights into action

Step back and ask the right questions

Stay with you to support implementation

  • “Little Fish has a knack for social complex problems. There is a way Little Fish organizes and makes sense of information to shed light on lived experiences and insights that help solve problems.

    Senior Researcher

  • “Little Fish can quickly dive into something and ask good questions, even without a full brief.”

    Innovation Manager

  • “Little Fish went above and beyond, mastering the synthesis, restricting the chaos, and making it make sense. Little Fish could see needs where we didn’t.”

    Program Lead

  • “Little Fish delivers to the end. The work is responsive, creative, practical and pragmatic. Really forward-looking, and service-oriented.”

    Program Quality Officer

  • “Little Fish distilled hard or clouded understanding into things that were really approachable and understandable.”

    Technical Advisor

If you're facing uncertainty about your solution—or your insight—now’s the time to act.

Know the unknown about what really shaping peoples choices and behaviours.

Explore your mission ↓

Social Sector

For NPOs, NGOs, donors, and government solving human challenges

Private Sector

For businesses, leaders, and innovators building meaningful market solutions