Make things that matter.

We do design and strategy for social impact. We help organizations do more good in the world through their products, services, programs, and interventions.

There are opportunities all around us to make more social impact.

Sometimes, we miss the chance.

Sometimes, we miss the mark.

We can do something about that.

An Ethiopian man demonstrates a childhood game on the ground with small stones and chalk

We are here to pursue the (missed) opportunities to make more impact, with you, and with the people who you care about.

Let’s work together

  • Are you on a mission to solve a problem that deeply affects people’s lives?

    We can help you design something that truly resonates with people, addresses the problem, and meets organization goals.

    The result? A groundbreaking social innovation that you can launch with confidence.

  • Is your impact lower than expected? Are you having challenges with participation, quality, usage, or unintended consequences?

    We can help you uncover areas to improve and re-invest the data to make tangible changes to the program or service.

    The result? Your offering has a new life with proven impact and effectiveness, and is ready for the next step to scale.

  • Are you taking something that already has impact to a new place, a new group of people, or a new circumstance (eg. emergency or pandemic)?

    We can help you make sure it is molded to meet the different needs of people and complexities of the new context without losing its core components.

    The result? You are able to replicate the expected impact, and more.

  • Are ready to scale something nationally or globally? Congrats!

    We can help you figure out how to adapt to the needs and preferences of a wider population and how to operationally and financially implement at scale without losing quality.

    The result? You are able to make both wide and deep impact.

  • Are you a learning organization or individual who wants to have a bigger impact on the world?

    We can help you gain skillsets and mindsets that will equip you to identify and solve the right problems while putting the people who are impacted at the center.

    The result? You make things that matter!

We’ve helped the social sector, the private sector, and the public sector make things that matter.

  • Justina introduced me to what human-centered design means and how powerful it can be. In each of the projects we worked on together, she helped us understand our users, and she translated our highly technical content into beautiful, engaging, and understandable formats that really worked. But it wasn’t just technical skill that was top notch - she brought her passion to the project, made the process feel empowering to everyone, and helped us gracefully navigate the challenges that we encountered along the way. Little Fish is my preferred design partner every time.

    Sara Rowbottom, International Rescue Committee

  • It’s like there was a scan to get what was most meaningful and needed for the generation.

    Christopher, Pastor & program participant

  • Justina is a supremely talented graphic designer and user-centered designer. She grasped effortlessly what the project needed and came up with fitting design proposals. Working with her was also fun, thanks to her enthusiasm and positive energy. I highly recommend Little Fish for any project that requires creative and user-centered design!

    Ilse Van Der Straeten, Protection Pathways

  • Your approach is the best because we are living with these children, we are staying with these teachers, and I think that if there is project the last beneficiary must own it. If the last beneficiary owns this project, the project can last for long. Many projects die at this school because the approach that people use is not like this one.

    Refugee settlement teacher & program participant

  • I have learnt that it's great to involve caregivers, teachers and other participants in the design process of activities to be tested. It brings sense of ownership and self confidence in them.

    Cathy Acam, International Rescue Committee

Ready to do great things?

Our latest thoughts and ideas

Featured
Social innovation: The case for sideways problem solving
Design tips
Social innovation: The case for sideways problem solving
Design tips

They say that the obvious solution is often the right one. But is it?

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Design tips
A missed opportunity for adolescent sexual reproductive health
Project reflections
A missed opportunity for adolescent sexual reproductive health
Project reflections

Young people had many beliefs around what prevented pregnancy - and many were inaccurate or misleading. But how did we get here? What’s behind the myths and misconceptions?

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Project reflections
How can we make toolkits better?
How can we make toolkits better?

There is a good demand out there for better-designed organization toolkits. On some of the projects I encounter, clients request for support on making the toolkits more user-friendly and aesthetically pleasing. If I’m being truly honest, I often wonder, “Will anyone use this?”

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