Know the unknown
Human insights to help you make real-world impact
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When you’ve put in the work, but you’re not seeing impact
You’re doing everything right—following the playbook, the strategy, the best practice.
But the needle hasn’t moved. Instead, you’re seeing the same issues, the same patterns, the same solutions.
You’re not here to play it safe anymore.
You’re here to make it matter.
It’s often the human factors that make or break your solution
Because humans are complex. More complex than codes, chemicals, or calculations.
So much is hidden beneath the surface.
At Little Fish, we deep-dive for the unknowns
We find human insights that matter and we help you figure out what to do about them.
Our approach is field-tested in the real world—in fragile contexts, refugee camps, multi-stakeholder rooms, and more.
We’re ready to jump into the depths with you.
How we help
Step back and ask the right questions
Surface the human truths that matter
Reframe the problem and opportunity
Convert insights into action
Stay with you to support implementation
What’s your mission?
Social sector
For NPOs, NGOs, donors, researchers, and governments solving critical human challenges, we help you:
Design a tool, program, or intervention that really makes a difference
Strengthen an existing tool, program, or intervention for more impact
Private sector
For businesses, leaders, and innovators building meaningful market solutions, we help you:
Create a product, service, or strategy that people care about
Refine an existing product, service, or strategy for stronger performance
What clients are saying